Reuben cravings start here in Times Square. This classic NYC-style deli dinner at USA Brooklyn Delicatessen is built around one satisfying lunch item, one drink, and the kind of sides deli people actually plan around. It is short, simple, and easy to plug into a day of shows and wandering.

I like the straightforward choice system: you pick from Reubens, hot dog, pizza, chicken parm, or a half-sandwich and soup combo, and your meal still lands with fries plus coleslaw or potato salad. I also like the small-group setup, capped at 10 people, which keeps the experience from feeling like a chaotic cafeteria line in the middle of Manhattan.

One drawback to consider: the deli can be confused by voucher or reservation details. Based on past hiccups, you’ll want to arrive ready with your mobile ticket and stay patient if the staff needs a minute to sort it out.

Key Highlights You’ll Feel Immediately

• Reuben choices are the star: hot pastrami, hot corned beef, or roasted turkey, each with Swiss, Russian dressing, pickles, and sauerkraut on a toasted bun.
• Sides are part of the deal: fries plus your choice of coleslaw or potato salad comes with every entrée.
• Pizza and chicken parm are on the menu too: so you are not locked into deli meat if you want something different.
• You choose one lunch item and one drink: the ordering structure is simple and quick.
• Small group, one-hour meal window: capped at 10 people and designed to fit a tight itinerary.
• Alcohol has a strict rule: alcoholic beverages require you to be 21+ to order.

A One-Hour Deli Break in the Heart of Times Square

If you like your New York food to be loud, hearty, and uncomplicated, this is the kind of stop that makes sense. The meal is set up as a classic deli dinner format, but with the convenience of a pre-arranged ticket and a near Times Square starting point.

The real value here is that you get a full plate without the decision fatigue. You are picking one entrée and one drink, and everything else is handled: fries plus coleslaw or potato salad. That matters in Times Square, where food options are everywhere and good meals can still involve a lot of hunting.

This is also a good “reset” meal. After walking blocks and taking in the sights, you want something that feels familiar and satisfying right away. A hot Reuben, chicken parm, or even a half sandwich with soup can do that job fast.

Where It Starts: 211 W 43rd St and a Tight, Practical Timing Window

You begin at 211 W 43rd St, which is a smart launch point if your day already lives around Times Square. The activity ends back at the meeting point, which makes it easy to stay in your comfort zone and keep moving toward your next plan.

Duration is about one hour, and the operating window runs Monday through Thursday from 3:00 PM to 9:00 PM (for the listed date range). In practical terms, that timing is perfect for an early dinner. If you are catching a show later, you can eat first and still have plenty of time afterward.

The group size is capped at 10 travelers. I like that constraint for two reasons: you get more personal handling than you would with a large crowd, and the meal stays quick. Nobody wants to spend their short window waiting for someone else’s order to be sorted out.

Also, the tour uses a mobile ticket. That is convenient, but it also means you should make sure your phone is charged and your ticket is easy to access when you arrive.

The USA Brooklyn Delicatessen Menu: Pick One and Go

This meal is built around a simple rule: choose one lunch item and one drink. Everything below your entrée choice is already planned, including fries and a side of coleslaw or potato salad.

Here’s what you can expect to choose from, and how I’d think about each option.

Hot Reubens: Pastrami, Corned Beef, or Roasted Turkey

If you are here for classic NYC deli vibes, the Reubens are the obvious anchor. You can choose:

• Hot Pastrami Reuben: Swiss, Russian dressing, pickles, sauerkraut on a toasted bun.
• Hot Corned Beef Reuben: Swiss, Russian dressing, pickles, sauerkraut on a toasted bun.
• Roasted Turkey Reuben: Swiss, Russian dressing, pickles, sauerkraut on a toasted bun.

I love how these are standardized. You are not guessing at ingredients. You already know what you’re getting: rich Swiss, tangy Russian dressing, and that signature deli bite from pickles and sauerkraut.

Practical tip: pick the meat based on the flavor you want most. Pastrami tends to feel bold and peppery. Corned beef leans savory and salty. Turkey is a little lighter in spirit while still keeping the Reuben structure.

Black Angus Hot Dog with Sauerkraut and Mustard

If you want something simpler or more kid-friendly without giving up the deli feel, the Black Angus hot dog is a strong alternative. It comes with sauerkraut and mustard, so you still get that punchy sour-salty profile that makes deli food addictive.

This is a good option when you want a meal that feels fast and comforting, not heavy. It also works well if you are trying to balance what you eat before or after a show.

Margherita Pizza: Mozzarella, Burrata, and Fresh Basil

Yes, it is a deli dinner, but pizza is in the mix. The Margherita pizza option includes mozzarella, burrata, and fresh basil. That gives you a more modern, creamy profile compared with the cured-meat options.

I like this choice if you are with someone who gets tired of sandwiches. It keeps the meal feeling like New York food generally, not only classic deli. The basil adds freshness, and burrata makes it feel rich without having to rely on heavy toppings.

Classic Chicken Parm Sandwich

The classic chicken parm sandwich is for people who want comfort food. It’s familiar, filling, and usually a crowd-pleaser because chicken parm hits that sweet spot of crispy-cheesy and saucy.

If you are hungry and want something that feels like a full meal, this is a safe bet. I also find it easier to eat when you are craving warmth more than tang, compared with sauerkraut-heavy Reubens.

Half Sandwich and Soup Combo

Want variety but not a huge single sandwich? The half sandwich & soup combo includes your choice of half deli sandwich plus a cup of housemade soup. This format can be the best of both worlds if you like the deli taste but also want something lighter on the side.

A good strategy: choose the combo when you are not sure if you want to go all-in on one flavor. Half sandwich scratches the deli itch. Soup gives you that slower, warming follow-up.

Sidekicks You Get Every Time: Fries Plus Coleslaw or Potato Salad

One of the most valuable parts of this setup is how consistent it is. Every entrée includes fries, and you get your choice of coleslaw or potato salad.

That means you can plan your meal quickly. In a place like Times Square, that kind of predictability is gold. You do not need to figure out what pairs well with a sandwich. The meal already comes assembled.

Which side should you choose?

• If you want crunch and tang, go coleslaw.
• If you want creamy comfort, go potato salad.

Either way, fries mean you will be satisfied even if you picked an option that you think might be lighter. This is not a salad-and-sip kind of deal. It is a plates-and-sides kind of meal.

Drinks and Alcohol: What You Can Order

Your ticket covers one drink, but alcoholic beverages have a clear rule: you must be 21+ to order alcohol. That means your drink choice may be soft drinks or other non-alcohol options if you are under 21.

I like that the rules are straightforward. It avoids confusion when ordering. Still, it is smart to decide ahead of time what you’ll want to drink so you are not stuck in a decision loop while staff are moving people through.

If you are planning to drink alcohol, keep your pacing in mind. One drink with a deli meal can easily turn into a longer sit. That can be great if you’re taking your time, but this dinner is designed to be about an hour.

What You Pay: $25 and Why It Can Still Feel Fair

At $25 per person for about one hour, this is not a high-end food experience. It is a practical way to get a hearty NYC deli plate in a tourist-heavy zone.

Here’s what drives the value:

• You get a full entrée with fries.
• You get to choose coleslaw or potato salad.
• You pick from multiple deli-style mains, including Reubens, chicken parm, pizza, and a soup combo.
• The group size is small and the structure is simple.

In Times Square, you often pay a premium just to be near the sights. This price point matters because it lets you eat without getting pulled into a much pricier sit-down menu where you have to order everything separately.

Is it perfect value? It depends on what you’d normally spend on a deli meal. If you already like paying for deli classics, you will likely feel good about this. If you are the type who wants a lot of upgrades (extra sides, fancy drinks, dessert), remember the ticket covers a set meal structure.

Service Reality Check: Keep Your Ticket Handy

The food quality is often the highlight, but the biggest practical issue is administrative. I’ve seen cases where the deli was not immediately sure how to use a voucher. Sometimes they had no clear record of the reservation, which led to confusion at the counter.

Here’s how to protect your experience:

• Bring up your mobile ticket right when you arrive.
• Arrive a few minutes early so you’re not rushed if they need a minute to figure it out.
• Be polite and calm. If someone is sorting details, your patience helps the situation move faster.

This does not mean the place is unreliable. It means this is a busy deli environment, and ticket systems can sometimes be unfamiliar at first contact. Having your info ready is the difference between a small hiccup and an uncomfortable start.

Who This Times Square Deli Dinner Is Best For

This fits best when you want a classic meal without extra effort.

You’ll probably enjoy it if you:

• crave deli staples like Reubens, pickles, sauerkraut, and Russian dressing.
• want a one-hour plan that works with shows and sightseeing.
• prefer a simple ordering structure: one entrée, one drink, predictable sides.
• like the idea of a small group meal instead of a big mass event.

It may not be ideal if you:

• want a long, slow dining experience with lots of options and custom add-ons.
• need zero chance of paperwork confusion. (The ticket system is part of the model, but deli staff may need a moment to connect it.)

If you’re in the area for a short stay and want one solid NYC food hit, this is a sensible choice.

Should You Book the USA Brooklyn Deli Times Square Dinner?

If your goal is a classic NYC deli dinner near Times Square in about an hour, I think this is an easy yes. The menu options cover the big deli crowd-pleasers—especially the hot Reubens—and the included fries plus coleslaw or potato salad mean you won’t leave hungry.

Book it if you like straightforward food plans and you value convenience over a sprawling menu. Just do one thing that pays off: show up with your mobile ticket ready and plan to be patient for a minute if the deli needs to double-check details.

If you want, tell me what you like best—Reubens, chicken parm, pizza, or hot dog—and I’ll help you pick the most satisfying entrée for your appetite and mood.

FAQ

What is the price per person?

The price is $25.00 per person.

How long is the experience?

It lasts about 1 hour.

Where do I meet for the activity?

You start at 211 W 43rd St, New York, NY 10017, USA.

What time does it run?

It runs Monday through Thursday from 3:00 PM to 9:00 PM (for the listed dates).

Is a mobile ticket used?

Yes, the experience uses a mobile ticket.

What food is included?

You choose one lunch item, and all meals include fries and your choice of coleslaw or potato salad.

What drink is included?

One drink is included with your meal. Alcoholic beverages require you to be 21+ to order.

What main options can I choose from?

Options include hot pastrami Reuben, hot corned beef Reuben, roasted turkey Reuben, Black Angus hot dog, Margherita pizza, classic chicken parm sandwich, and a half sandwich & soup combo.

How large is the group?

The maximum group size is 10 travelers.

What is the cancellation policy?

You can cancel for free up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded.